BenchRacers
Campaign identity + launch assets for a Gen-Z media concept.
Advertising
Campaign graphics
Brand system
Goal
Create a bold, internet-native look that’s flexible across social + digital placements.
What I did
- Defined visual direction (type, color, layout rhythm)
- Designed a launch pack for social + promo graphics
- Built repeatable templates for future posts
Deliverables
Launch key visual
IG post templates
Story frames
Promo tiles
Tools
Illustrator • Photoshop
Design choices
- High-contrast hierarchy for fast readability
- Strong grid + spacing rules for consistency
- Reusable modules (headline, CTA, icon space)
Visual Suite
A cohesive brand system + templates for consistency.
Branding
Templates
Systems
Goal
Make brand content easy to build quickly without losing quality or consistency.
What I did
- Created layout rules (spacing, type scale, alignment)
- Designed a template kit for multiple post types
- Documented usage so the system is easy to follow
Deliverables
Template set
Type scale
Color + usage
Layout rules
Tools
Illustrator • Canva
Design choices
- Modular components (titles, captions, image blocks)
- Clear hierarchy for readability
- Consistent rhythm to keep the brand recognizable
“Me When” Design
Social-first visuals built for clarity + shareability.
Social
Digital design
Visual hierarchy
Goal
Create a series that reads instantly and feels consistent post-to-post.
What I did
- Designed layouts optimized for mobile
- Balanced humor with clean hierarchy
- Built repeatable formats for rapid content creation
Deliverables
Post layouts
Story variants
Type + spacing rules
Tools
Photoshop
Design choices
- Large type + high contrast for readability
- Consistent alignment and spacing
- Simple shapes so the message stays primary